ELOU ACTIVE / NOT SO ACTIVE WEAR
This colourful, fun range of clothing started when Erinn decided she wished to create something for herself again. After 8 years working for others she felt she needed her own project to remove herself from the Baby and Homeware industries into something new. and everything started with the humble bike short. As a kid Erinn lived in bike shorts (she grew up in a very hot, humid place and too much clothing was a bad idea), now as an adult Erinn was frustrated with the lack of cotton stretch products on the market and decided to make her own. From there a range of Aussie Bush inspired prints arose, all based on NT animals, which were locally digitally printed on Organic Cotton/Spandex for herself and her fellow Aussies (and the occasional international friend).
Upon deciding to move to the UK Erinn has ceased making Elou Active Wear. Purely due to the fact that it was a product 100% Made in Melbourne, which would be difficult to transport the production of to another country. It was a fantastic 2 year project and involved many a weekend or weeknight market spent lugging around containers and a marquee with her dearest friends or rushing to get online orders posted for customers who needed a particular outfit for a festival!. All of which has been a steep learning experience and has definitely broadened her understanding of running a small business.